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Building a powerful brand doesn't always require a hefty budget in paid advertising. Luckily, there’s the range of free advertising avenues readily at hand for companies. Think about leveraging online communities – regular posting of valuable content can greatly expand brand's visibility and reach. Moreover, contributing in relevant groups and addressing customer concerns demonstrates the commitment to customer care. Avoid overlook the effect of press coverage – offering releases to regional websites can generate positive exposure. Finally, encourage customer reviews – favorable ratings act as compelling social proof.
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